My name is Christiane Dirkes and I offer communications consultancy for businesses and brands. You may know of me,
- as the Managing Director of international PR agencies for the German market
- in the development and implementation of strategic and creative communications concepts for internal and external communications
- from specific tasks involved in Market Positioning, Change Management, Sustainability, Design Thinking, Issues - and Crisis Management
- by holding coaching and training workshops for management and PR professionals, and as a lecturer for corporate communications
My service portfolio covers advising my client in all aspects of communications work. I am especially skilled in Corporate Affairs and Marketing Communications.
You can rely on my help when it comes to strategic planning, and if required also with the implementation. I deliver real added value through focusing, specializing and experience.
concepts and solutions:
Strategy and consultancy
- Concept and strategy development for complex tasks and composition of an annual agenda
- Sparring and consultancy in “day-to-day business”
- Cooperation with projects as a standing external “resource”
- Corporate story, guiding principle and corporate values
- Communications in change processes
- Workshops, media training, coaching
Workshops and brainstorming
- Inspiration for communications concerning brands and content
- Development of plans and ideas for sustainable and creative brand communications
- Sharpen the messages, target groups and channels
As consultant to communications managers, I work with PR agencies and the PR departments of companies to optimize their structures and processes.
In this I profit from the in-depth experience I gained as managing director of international PR agencies. With this experience and acting as your sparring partner, we ensure your team is optimally prepared for its future challenges.
for PR executives:
PR workshops in companies
- Analysis of processes and structures
- Design Thinking as management and innovation methodology
- Supporting internal and external communications
- In-house seminars and workshops
Interim management for change projects and vacancies
New business development for PR agencies
- Extending the offer portfolio
- Support for the new business strategy
- (New) business coaching
Implementation & Results
We start with a briefing discussion followed by a joint workshop. At this stage the tasks to accomplish, the expectations, goals and target groups are clearly defined, an agenda agreed and the initial solutions developed. Based on the results of the workshop, I develop a strategic approach and a brief concept with specific suggestions for implementation – strategic, creative and pragmatic. Together we develop target-oriented and innovative concepts that work. I am also happy to help you with the implementation of your projects – in cooperation with in-house teams or with external partners.
Experience & Competences
With many years of experience as the managing director of international PR agencies I have successfully consulted and implemented a wide variety of projects for industries such as consumer goods, trade, financial services, lifestyle, tourism, logistics, energy and capital investment.
What can you expect from me as we work together?
- In-depth experience with national, medium-sized and international companies
- Authenticity and the ability to ask the right questions
- Leadership and motivation
- Hands-on attitude
- Sparring partner and executive coach
companies, brands and institutions on their internal and external business communications.
national and international PR agencies and companies in the german sector, in a wide variety of projects.
years in Management Consultancy, Corporate Communications, CSR Strategy and Issues Management
Projects during the last 12 months:
- Change Management workshops for companies in the financial services industry
- Development of Corporate Stories for internal and external corporate communications (B2B, B2C)
- Marketing campaign about a new suggestion scheme for a B2B company
- Development of a sustainability report
- Positioning workshop and definition of marketing and communications messages
- Strategy development for associations
- Moderation of press conferences
- Executive coaching of PR professionals
- Support of PR agencies with new business projects