My name is Christiane Dirkes and I offer communications consultancy for businesses and brands. You may know of me,

  • as the Managing Director of international PR agencies for the German market
  • in the development and implementation of strategic and creative communications concepts for internal and external communications
  • from specific tasks involved in Market Positioning, Change Management, Sustainability, Design Thinking, Issues - and Crisis Management
  • by holding coaching and training workshops for management and PR professionals, and as a lecturer for corporate communications

Are you looking for a communications professional with experience and inspiration?

Do you seek support in developing a communications strategy with creative ideas that produce results?

Or maybe require an external expert for corporate affairs and marketing communications?

Then we definitely should talk.

Public Relations
concepts and solutions:

My service portfolio covers advising my client in all aspects of communications work. I am especially skilled in Corporate Affairs and Marketing Communications.

You can rely on my help when it comes to strategic planning, and if required also with the implementation. I deliver real added value through focusing, specializing and experience.
Strategy and consultancy
  • Concept and strategy development for complex tasks and composition of an annual agenda
  • Sparring and consultancy in “day-to-day business”
  • Cooperation with projects as a standing external “resource”
Market positioning
  • Corporate story, guiding principle and corporate values
  • Communications in change processes
  • Workshops, media training, coaching
Workshops and brainstorming
  • Inspiration for communications concerning brands and content
  • Development of plans and ideas for sustainable and creative brand communications
  • Sharpen the messages, target groups and channels

Management Consultancy
for PR executives:

As consultant to communications managers, I work with PR agencies and the PR departments of companies to optimize their structures and processes.

In this I profit from the in-depth experience I gained as managing director of international PR agencies. With this experience and acting as your sparring partner, we ensure your team is optimally prepared for its future challenges.
PR workshops in companies
  • Analysis of processes and structures
  • Design Thinking as management and innovation methodology
  • Supporting internal and external communications
  • In-house seminars and workshops
Interim management for change projects and vacancies
New business development for PR agencies
  • Extending the offer portfolio
  • Support for the new business strategy
  • (New) business coaching

Implementation & Results

We start with a briefing discussion followed by a joint workshop. At this stage the tasks to accomplish, the expectations, goals and target groups are clearly defined, an agenda agreed and the initial solutions developed.

Based on the results of the workshop, I develop a strategic approach and a brief concept with specific suggestions for implementation – strategic, creative and pragmatic. Together we develop target-oriented and innovative concepts that work.

I am also happy to help you with the implementation of your projects – in cooperation with in-house teams or with external partners.

Experience & Competences

With many years of experience as the managing director of international PR agencies I have successfully consulted and implemented a wide variety of projects for industries such as consumer goods, trade, financial services, lifestyle, tourism, logistics, energy and capital investment.

What can you expect from me as we work together?

  • In-depth experience with national, medium-sized and international companies
  • Authenticity and the ability to ask the right questions
  • Leadership and motivation
  • Hands-on attitude
  • Sparring partner and executive coach


18. August 2016

Ready. The new L&R company magazine

Created in cooperation with Baggen Design (layout) the first L&R company magazine. In keeping with the motto “the world sees L&R” customers discover fascinating details about […]
18. August 2016

New concept: Design Thinking for communications professionals

Design Thinking is more and more a hot topic for companies. But what actually is Design Thinking – a way to induce innovation, a new management […]

Projects during the last 12 months:

  • Change Management workshops for companies in the financial services industry
  • Development of Corporate Stories for internal and external corporate communications (B2B, B2C)
  • Marketing campaign about a new suggestion scheme for a B2B company
  • Development of a sustainability report
  • Positioning workshop and definition of marketing and communications messages
  • Strategy development for associations
  • Moderation of press conferences
  • Executive coaching of PR professionals
  • Support of PR agencies with new business projects
  • ...

Christiane Dirkes Communications
Dorotheenstr. 146
22299 Hamburg, Germany

Tel.: +49 (0)40 - 605 635 15
Mobil: +49 (0)172 - 403 54 55
Fax: +49 (0)40 - 605 629 40

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