Communications are a key driver of the processes that arise when companies are undergoing a fundamental change. This applies in particular to transitional phases, such as transformations, restructuring and repositioning.
Experience I bring
Consultancy for 334 companies, conception of 163 communications strategies, implementation of 725 projects
What you gain
- Support for your team with projects
- Reliable external resource
- Sparring partner for off-the-record topics
Our course of action
What makes me special?
- My hands-on way of working
- I am familiar with mid-sized companies as well as with national and international corporations
- I will effectively network with your team
- I can support you in your function and with your position within the company
Mission possible
In a challenging market environment and during a transformation, plans and processes can change quickly.
Do the communication teams have sufficient capacity to strategically advise the management and the senior leadership team and successfully implement a change roadmap alongside their day-to-day business?
I support you on a project basis as a resilient external resource or as a communication interim manager:
REFORM. RESTRUCTURE. REBUILD,
supported by communication.
Selection of projects completed
- Development of transformation narratives and key messages
- Mentoring of top executives for communications in the context of professional reorientation during transformations and restructurings
- Conception and organisation of (digital) customer events
- Positioning workshops
- Positioning of people & culture topics in internal corporate communications
- Internal awareness campaign for industry-relevant life-saving rules Life-Saving Rules
- Corporate branding, corporate communications
- Conception of (digital) workshop formats for management conferences
- Interviews and texts for sustainability reports
Sometimes during transformation and change processes, they get off to a brilliant start with the management teams on board and everything ready for a kick-off with the workforce and lots of content for internal corporate communications prepared. But what can we do when the goalposts shift, there are changes in top management, the original target is refocussed and the enthusiasm of the management team has diminished? How can employees be motivated to get involved constructively and carry on with their jobs?
Let’s evaluate together what we have already achieved and brainstorm pragmatic steps forward: Convincing messages and activating formats with sustainable added value for the management team and workforce.
How can internal corporate communications assist the restructuring processes and advise and support the business as a strong ally?
Close cooperation between management and Human Resources is required in order to implement the necessary restructuring measures as well as protect the company’s reputation.
Change and transformation have become the new normal. Communication supports management and its crew in translating achievements into a revised target image and narrative.
“What lessons have we learned from the transformation/restructuring and what will we do differently in the future?”
I am currently in an IN-BETWEEN situation as a manager, how do I use communications & marketing to benefit my career?
- As CEO/Managing/Executive Board or top manager, what should I do if I leave the company or wish to proactively change?
- How can I organise a smooth exit and retain my reputation with shareholders, colleagues and my team?
- How should I prepare for a new professional challenge?
- Do I have a plausible exit and change story?
Cases
(References are available on request)
The L&R Group regularly issues corporate publications such as “Das Magazin” and the “L&R Sustainability Report”. In close cooperation with the L&R communications and design team, Christiane Dirkes supported the development of a storyline, the interviews and with writing content. The L&R Sustainability Report 2018/19 was presented to the media at the L&R Sustainability Day and received a German Brand Award in 2020.
Cases
(References are available on request)
The interdisciplinary Master’s program is designed to prepare students for demanding management tasks with their communicative aspects, particularly in change and crisis management.
Christiane Dirkes works as a freelance lecturer on the Master’s program.
Christiane Dirkes Communications
Dorotheenstraße 146
22299 Hamburg
Tel.: +49 (0)40 – 605 635 15
Mobil: +49 (0)172 – 403 54 55
cdirkes@dirkes-communications.com