New concept: Design Thinking for communications professionals
Design Thinking is more and more a hot topic for companies. But what actually is Design Thinking – a way to induce innovation, a new management philosophy or “just” a new brainstorming process?
Perhaps all of these.
I explain how those responsible for communications can leverage corporate Design Thinking in a kick-off workshop. What opportunities this new methodology offers for changes in organizations, how creative and collective processes can be initiated, and how Design Thinking can contribute to the positive reputations of departments and companies.